Marketing with Cartoon Characters

To hit the children’s market, business industries utilise famous cartoon characters. Children are huge fans of cartoon characters and popular cartoon shows. Nickelodeon’s and Disney’s famous characters such as Mickey Mouse, Pluto, Sponge Bob Square Pants, Jimmy Neutron, among many others are used in advertising commodities and necessities for babies. Thus, this kind of advertising method is deemed effective in targeting children’s market. Furthermore, popular cartoon characters are used in advertising healthy food for children, thus lessening the hassle of forcing kids to eat their veggies and fruits.


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